Portfolio

DUEDI: a Corporate Video to Tell the Story of Heritage, Craft and Future

DUEDI Srl

Year

2022

Role

Concept Development, Filming, Editing and Corporate Video Production

Project description

For DUEDI Srl, Get A Look produced a corporate video designed to communicate the company's identity through a visual language that is precise, technical, and at the same time deeply human.
The video opens with a figure seen from behind: the founder. A deliberate narrative choice that establishes from the very first seconds the themes of company history, roots, and the vision from which everything began. His presence becomes the starting point of a story that goes beyond showcasing production activity, drawing the viewer into a world built over time — shaped by experience, daily work, and family continuity.

From this opening image, the narrative gradually opens up to the new generations, tracing the natural transition between memory and future. The footage alternates close-ups of hands, operational gestures, machinery, manufacturing processes, and moments inside the workshop, conveying the tangible value of a technical knowledge passed down and renewed day after day.

The project presents DUEDI as a company specialising in mechanical processing, but also as a family-driven business capable of evolving without losing sight of its own history. The cinematic visual style communicates precision, reliability, and competence, keeping the people who shape the company's identity firmly at the centre.
With the closing payoff "Our history for your future", the video distils the essence of the message: a solid entrepreneurial story, born from a vision and carried forward by the next generation, in service of the clients' future projects.

Objectives

  • Raccontare la storia di DUEDI attraverso la figura del fondatore e il passaggio alle nuove generazioni.
  • Valorizzare l'identità familiare dell'azienda, mettendo in evidenza continuità, esperienza e visione futura.
  • Comunicare precisione, competenza tecnica e affidabilità attraverso immagini curate e dal taglio cinematografico.
  • Mostrare ambienti produttivi, lavorazioni e persone come parte di un racconto autentico e riconoscibile.
  • Creare un video corporate adatto al sito web e alla comunicazione digitale, capace di rafforzare il posizionamento dell'azienda.